Nobody sells widgets anymore
Most people have heard of widgets, hypothetical thingamajigs manufactured and sold to hypothetical customers of hypothetical businesses. They are often used in exam questions in business courses such...
View ArticleThe Marketing Mix as a Metaphor
Management is a complicated activity. To be be to deal with the inherent complexity of business most management advice is littered with simplifications—formulas, diagrams, matrices and other mnemonics...
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